Campaign contribution
What drove the selected metric
CIGAWEEDS Demo Creative Pack
ReadyBrand Spotlight
45.2K
100.0% of selected total
VerifiedWorkspace CMSRevive bridge online
Manage client accounts, ad campaigns, creative assets, signage placements and Revive delivery from one CMS-style control plane.
CIGAWEEDS⌄
Active workspace
CIGAWEEDS
Switch the client context used across campaigns, assets, signage and reporting.
Back to reports overviewIllustrative demo analytics 6 creatives
Performance intelligence
Detailed analysis
Performance workbench
Investigate delivery, campaign contribution, creative performance, conversion behavior and modeled revenue attribution.
Viewing: CIGAWEEDS
Analysis controls
Explore modeled performance
Change the period, reporting grain, campaign, channel and primary metric for CIGAWEEDS.
Primary measure
Impressions trend
5.3K
Jul 15
7K
Jul 22
7.8K
Jul 29
8.3K
Aug 5
8.1K
Aug 12
8.7K
Aug 19
Conversion funnel
Exposure to action
Impressions
Modeled exposures
45,162
↓
Clicks
2.5%
1,129
↓
Engaged visits
76.0% click-to-visit
858
↓
Conversions
5.9%
51
Attributed revenue
$3,417
7.1× modeled return on $481 media spend.
Creative performance
Format comparison
| Creative | Format | Channel | Impressions | CTR | Conversions | Revenue |
|---|---|---|---|---|---|---|
| [DEMO] CIGAWEEDS 1080x1080 | 1080 × 1080 | Signage | 8,760 | 2.4% | 10 | $663 |
| [DEMO] CIGAWEEDS 728x90 | 728 × 90 | Web | 8,046 | 2.4% | 9 | $609 |
| [DEMO] CIGAWEEDS 320x100 | 320 × 100 | Web | 7,592 | 2.5% | 9 | $574 |
| [DEMO] CIGAWEEDS 300x250 | 300 × 250 | Web | 7,397 | 2.5% | 8 | $560 |
| [DEMO] CIGAWEEDS 1920x1080 | 1920 × 1080 | Signage | 6,748 | 2.2% | 8 | $511 |
| [DEMO] CIGAWEEDS 1080x1920 | 1080 × 1920 | Signage | 6,619 | 2.3% | 7 | $501 |
Optimization observations
Illustrative decision support
These recommendations demonstrate the type of guidance G-SPAN can produce after live measurement integrations are connected.
Campaign concentration
CIGAWEEDS Demo Creative Pack is the leading contributor for impressions. Test a controlled budget increase while monitoring efficiency.
Creative opportunity
[DEMO] CIGAWEEDS 1080x1080 currently leads the modeled creative comparison. Preserve its core message while testing alternate calls to action.
Channel allocation
Web represents 50.0% of modeled delivery. Compare conversion quality before shifting additional spend.
Measurement next step
Connect Revive delivery, website events, commerce, call tracking and loyalty data to replace modeled figures with verified attribution.